With over i billion active users, Instagram is ane of the best social media networks to advertise your business, achieve new audiences, and abound brand awareness. And so fifty-fifty if yous aren't agile on the website yet, information technology'southward never too late to adopt an Instagram strategy in your marketing plan.

If yous're ready to start sharing content through this channel, we've got you covered. Here, we've cultivated a quick-and-easy guide to posting on Instagram, to ensure you can begin attracting the attention of your audience with Instagram marketing.

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Posting to Instagram consistently can aid businesses notice resonance with their audience and grow better, simply doing it right is only as important. Here's how to post to your Instagram account step-by-footstep.

Footstep 1. Tap the + icon at the top of your screen.

How to post on Instagram step 1: tap the + icon at the top of your screen

See that plus sign [+] in the paradigm above? That's your starting point. See that post from our culture account? That's your endpoint. Click that plus sign and you'll be ready for the side by side stride, beneath.

Stride 2. Choose a photograph or video from your library or shoot 1 in the app.

Instagram will testify you the photos already saved to your telephone. Cull one of those to post. Alternatively, you can click on the camera icon to take a photo or video inside the Instagram app itself, if yous don't already have an paradigm you lot want to utilise.

One time yous select and crop an image (or carousel of multiple images), click the arrow button in the top right corner of the app.

How to post on Instagram step 2: choose a photo or video from your library or shoot one in the app

Step iii. Postal service multiple images on Instagram.

Do you have multiple photos and desire to highlight them all? Instagram allows you lot to practise this with its carousel feature.

How to post on Instagram step 3: post multiple images on instagram

Equally you go to tap a photograph or video, first tap the icon just higher up your photos to the correct that looks like stacked squares. Once you tap this, y'all'll see a number on the corner of every prototype or video yous tap. This number notes where the content will show upwardly in the carousel.

Footstep four. Crop the epitome.

You aren't limited to just a square paradigm on Instagram. You can really share horizontal or vertical images as well. To get more of your image seen, pinch the screen of the photo you've selected on the Library screen.

How to post on Instagram step 4: crop the image

However, while Instagram does allow vertical and horizontal options, the images still need to fit into some specific dimensions. And then, you might however demand to ingather a tiny flake of your photo to get it to fit.

Stride five. Pick a filter.

Instagram offers 24 filters — whorl to the correct to peruse your options, and click on ane to preview how it will look on your photo.

By default, the filter will exist applied by total force. Yet, if y'all want to scale back the intensity of the filter, double click the filter tile once information technology's been applied, and a scale selector will appear, assuasive yous to downplay the effect.

Yous can also tap the magic wand at the top of the screen to arrange the photo further.

How to post on Instagram step 5: pick a filter

(Take a expect at our Ultimate Guide to Instagram Filters to acquire more).

Step six. Edit your photo.

You tin also click "Edit" at the lesser right to adjust the image to your specifications.

How to post on Instagram step 6: edit your photo

Here are the editing options that come congenital into Instagram for you:

  • Conform - This helps subtly rotate the image forth the eye plane, giving it a tilt either to the left or right according to the linear calibration at the bottom of the screen.
  • Effulgence - This helps lighten or darken the image. All you have to do is pull the selector to the left to darken or to the right to lighten.
  • Contrast - This helps to increment or decrease the intensity of the paradigm'due south colors. Pull the selector to the left for less contrast (a dulling effect) or to the right for more than contrast (a higher intensity result).
  • Construction - This helps to add together an Hard disk-similar effect to the image, bringing out specific details in your photo. Drag the selector to the correct to help the image "pop."
  • Warmth - This helps you arrange the temperature of the photograph. Drag the selector to the left to increase cool tones in the image, or drag the selector to the right to increase the warm tones in the prototype.
  • Saturation - This helps you adjust the saturation of the colors in your epitome. Drag the selector to the left to desaturate the image (all the style to the left if you desire a monochrome look), or elevate the selector to the correct for extremely saturated colors.
  • Colour - This gives you a number of color options to overlay over your prototype for interesting color effects. Simply select your color choice and see how it changes the image in the preview box.
  • Fade - This softens the intensity of the blacks in your prototype to create an "aged" photograph effect. Just drag the selector to the right for a college caste of fade.
  • Highlights - This helps you control the intensity of the highlights in your image. Dragging the selector to the left will darken the highlights in your epitome while dragging the selector to the right will lighten the highlights in your image.
  • Shadows - This helps yous control the intensity of the shadows in your prototype. Dragging the selector to the left will darken the shadows in your image while dragging the selector to the right will lighten the shadows in your image.
  • Vignette - This darkens the corners of the image, leaving a circle shape in the middle. Drag the selector all the way to the right for the most dramatic vignette.
  • Tilt Shift - This helps mistiness the edges of the prototype in a radial or linear way, drawing focus to the details in the centre of the image.
  • Acuminate - This helps sharpen certain details of the epitome, bringing a more dramatic look to subtler elements in the photo.

Step 7. Type your caption.

Get creative and write a nice, interesting caption to go with your photo. Since text can assistance optimize your post in Instagram's search, writing something tin can merely benefit you lot.

How to post on Instagram step 7: type your caption

Step eight. Use hashtags for mail optimization.

With Instagram'due south search feature, users can search past hashtags. And then, y'all should brand sure to write relevant hashtags in your caption. If someone does a search of a hashtag you placed in your caption, they might find your post as well as others that included the same one.

Stride 9. Tag friends.

Want your friend or their followers to encounter a photo that you posted of the ii of you lot? Tag them!

On the new post page, you lot can click "Tag People" to tag other Instagram accounts in your mail. Alternatively, y'all can include their handle (or their username beginning with an @ symbol) in your caption.

Step 10. Add your location.

If you're on a fun vacation or at a smashing upshot and you don't feel like including that information in your caption, you can mark where you are in another way. On the new post page, tap "Add Location" to put a location on your image (which makes it easier for people to find your post).

When you post an epitome or video with a location, information technology will show up betwixt your name and the block of content on the feed.

Pace 11. Play with emojis.

Emojis are fun and tin brand your caption more heart-catching. If you know of a few relevant emojis that could fit with your post, stick them in the caption area. For example, if you're posting a holiday photo, you could include a palm tree 🌴 or a aeroplane ✈️ to show you flew somewhere.

Here are the top Instagram emojis you tin utilise:

  1. ❤️
  2. 😍
  3. 😘
  4. 😂
  5. 😊
  6. 😎
  7. 💕
  8. 😉
  9. 💋
  10. 👍

However, keep in mind that at that place'south a multitude of choices to add flair to your posts, from keeping it real 💯 to the blench face 😬.

Be certain not to get overboard and mail emojis just for the sake of posting them. If you mail a bowling emoji along with a photograph of a beach, that plain won't make sense to people. Similarly, if yous mail 20 emojis that loosely chronicle to a post, you might merely annoy your followers or come up off every bit drastic.

Step 12. Share the post on other social media platforms.

Finally, if you want to share your content on your other, continued social media sites (like Facebook or Twitter), simply slide the bar from the left to the right.

How to post on Instagram step 12: share the post to other social media platforms

When you're ready to post, click "Share" in the top right.

Instagram Saved Drafts

If you're not ready to mail right away, you can also save information technology to your Instagram Saved Drafts. Simply become back to the filtering and editing pace, tap the back arrow in the top left, and select "Save Draft."

Step 13. Edit the post.

Typos happen to everyone! If you but posted something and notice a glaring spelling mistake, don't panic. Merely tap the three dots that announced on the right across from your name, then tap "Edit."

How to post on Instagram step 13: edit the post

Brand the adjustments you see fit and relieve them so it reflects on your Instagram. Otherwise, your post is complete and live for anybody to see.

Grow Your Audition on Instagram Today

Now that y'all know how to post to Instagram, you can begin creating content for the platform and connecting with your audience. If yous're a business or make, y'all'll want a solid strategy for earning engagement and awareness.

Editor's note: This post was originally published in November 2019 and has been updated for comprehensiveness.

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Originally published Dec 30, 2021 7:00:00 AM, updated Dec thirty 2021